How Can Public Relations Help?

Publicity and promotion pave the way for the sale of products or services, build market momentum and establish leadership positions.

Employee communication builds morale, enhances productivity and helps recruit and retain qualified people.

Strategic communication fosters productive relationships with key publics including local communities, regulators, legislators, investors, analysts and opinion leaders.

Public relations provides an early warning system by avoiding disruptions which may occur when a single surprise issue or unplanned-for social/political change arises.

Public relations helps to protect reputation and vital relationships when an organization is under attack.

By interacting with more internal and external audiences than anyone else in the organization, public relations people identify new markets, new products, new opportunities.

Public relations serves as the eyes and ears of management by communicating what's really happening "out there."

Public relations helps organizations manage change.

Used with permission from the PRSA Boston chapter