Gift of Guidance

A FREE, online, half-day workshop with training by PR professionals 

Every year, the Public Relations Society of America San Antonio (PRSA SA) Chapter offers free public relations training to local nonprofit organizations through our annual Gift of Guidance program.

This year, due to the Coronavirus pandemic and the widespread need for communications assistance, PRSA SA is inviting any San Antonio-area organization to virtually attend the event.

Why the Gift of Guidance?

Organizations – whether nonprofit, for profit, or a business - address many crucial needs in the San Antonio region. However, they sometimes do not have the staff or resources to develop strong communications programs that focus their messaging, leverage social media, raise their public profile, and strengthen relationships with employees, volunteers and other stakeholders.

Because communication with many audiences is vital to help organizations achieve their mission, PRSA SA wants to help by giving something they are best at – their expertise. That is why they developed the Gift of Guidance program.

How it works

In 2020, any organization based in the San Antonio area can register to be part of Gift of Guidance and receive an online, half-day PR training session at no cost. The event will take place:

  • Saturday, November 14, 2020
  • 9:00 a.m. – 12:30 p.m.
  • A link to the training will be provided as the date nears.


To take part in the 2020 Gift of Guidance program, organizations must submit an online application. Applicants must meet the following criteria:

  • Be a San Antonio-area organization that
    • does not have a public relations professional on staff;
    • does not have access to support from public relations contractors; OR
    • does have a public relations employee on staff but needs additional assistance.

The deadline to apply is Friday, October 30, 2020 at 5:00 p.m. For additional information, contact Leslie Garza, Gift of Guidance Chair, at (210) 269-2297 or email [email protected].