La Plata Campaigns Award Entry
Let your campaigns shine in the La Plata category!
La Plata (silver) Awards recognize achievement in public relations campaigns. These awards recognize complete programs that incorporate sound research, planning, implementation and evaluation. They must meet the highest standards of performance in the profession. These awards recognize outstanding strategic public relations programs.
PRSA members and nonmembers are eligible to submit as many entries as they wish in any category. Entrants must work primarily in the San Antonio market or in a nearby market if their market does not have a PRSA chapter. Work entered in this contest must have been substantially completed during the 2020 calendar year.
Each entry will have its own Entry Form. The Entry Form explains to the judges the purpose, intent, audience and any restrictions imposed on the production of the item you are entering. Explaining the RPIE process (Research, Planning, Implementation and Evaluation) of your entry and successfully meeting your objectives are key components of the judging process.
Each Entry Form should include:
A two-page maximum Situation Analysis for your program detailing each of the four judging criteria: research, planning, implementation and evaluation. It should address the following:
- Explain the need for the project. What goals and objectives did you intend to accomplish?
- What did your client/employer want to say? What was your message?
- Who was the audience you intended to reach?
- Describe your campaign.
- How did you measure your campaign's effectiveness?
Supporting materials: Samples, news clippings, photos, publications and copies of materials used in the planning and execution of the program should be attached as a PDF.
Each entry can have to up three file uploads with supporting materials AND three hyperlinks for supporting materials. Please compress any large PDF files as we cannot accept files larger than 50 MB.
*Pro tip: Combine like files together into PDFs, for example media coverage for your campaign can be strung together into one PDF file, compressed for online viewing and uploaded as one file.
All materials must be submitted in English. Entries produced in a language other than English must be translated. A copy of the original, as well as the translated version, must be submitted.
La Plata Categories
Refer to the La Plata category list to determine the appropriate category (newsletter, special event, etc.) for your entry.
Entries must be received no later than midnight CST on Monday, April 5, 2021.
Not for Profit and Nonprofit Organizations: $50 for PRSA members / $60 for nonmembers
For Profit Organizations: $80 for PRSA members / $90 for nonmembers
Full-time PR Students: $20
Note: Payment page is the same system we use for our luncheons. Instead of meal registrations, you will see tickets for La Plata or Del Oro.
You have two options for payment of your award entry: credit card or offline payment. If using credit card, please pay for your entries at the time of submission by following the link on the submission confirmation page. If you would like an offline payment option, you must email PRSA SA Treasurer Maren Minchew at [email protected] for alternate instructions. Payment MUST be received by the chapter for each award entry BEFORE the entries are sent for judging. ALL UNPAID ENTRIES WILL BE DISQUALIFIED.