La Plata Campaigns Award Entry
Entry window for 2026 la plata awards Now Closed.
La Plata (silver) Awards recognize achievement in public relations campaigns. La Plata submissions embody complete programs that incorporate sound research, planning, implementation and evaluation. They must meet the highest standards of performance in the profession. These awards recognize outstanding strategic public relations programs.
Entry Guidelines
PRSA members and nonmembers are eligible to submit as many entries as they wish in any category. Entrants must work primarily in the San Antonio market or in a nearby market if their market does not have a PRSA chapter. Work entered for consideration must have been substantially completed during the 2025 calendar year.
Each entry will have its own Entry Form. The Entry Form explains to the judges the purpose, intent, audience and any restrictions imposed on the production of the item you are entering. Explaining the RPIE process (Research, Planning, Implementation and Evaluation) of your entry and successfully meeting your objectives are key components of the judging process.
Each La Plata Entry Form should include:
1.) A TWO PAGE MAXIMUM Situation Analysis for your program detailing each of the four judging criteria: research, planning, implementation and evaluation. PLEASE NOTE: any copy beyond two pages within your Situation Analysis will not be considered. The Situation Analysis should address the following:
- Explain the need for the project. What goals and objectives did you intend to accomplish?
- What did your client/employer want to say? What was your message?
- Who was the audience you intended to reach?
- Describe your campaign.
- How did you measure your campaign's effectiveness?
- Be sure to include Research, Planning, Implementation and Evaluation so the judges can clearly see how you conducted your campaign.
2.) Supporting materials: Samples, news clippings, photos, publications and copies of materials used in the planning and execution of the program can be submitted. Each entry can have up to two hyperlinks for supporting materials. ALL supporting materials must be submitted using a file sharing site LINK such as Dropbox or Google so judges can review your materials. Make sure the link is assigned general access so anyone with the link can view the materials. *Pro tip: Combine like files together into PDFs, for example media coverage for your campaign can be combined into one PDF file, social graphics into another, etc.
All materials must be submitted in English. Entries produced in a language other than English must be translated. A copy of the original, as well as the translated version, must be submitted.
La Plata Categories
Refer to the La Plata category list to determine the appropriate category (newsletter, special event, etc.) for your entry.
Judging Criteria
Here is the criteria and scoring sheet that the judges will use to score each entry.
Deadline
Entries will be accepted through Feb 20, 2026, 11:59pm CST.
Entry Fees
Not for Profit and Nonprofit Organizations: $60 for PRSA members / $90 for nonmembers
For Profit Organizations: $70 for PRSA members / $110 for nonmembers
Full-time PR Students: $20
Note: If you are a For Profit Organization/Agency submitting work done on behalf of a Nonprofit, the For Profit rate will apply.
You have two options for payment of your award entry: credit card or offline payment. If using credit card, please pay for your entries at the time of submission by following the link on the submission confirmation page. If you would like an offline payment option, you must email PRSA SA Treasurer Jason Meza, APR at [email protected] for alternate instructions. Payment MUST be received by the chapter for each award entry BEFORE the entries are sent for judging. ALL UNPAID ENTRIES WILL BE DISQUALIFIED.
Note: Payment portal can be accessed here. Please note your campaign name and category in the comments.
