El Bronce Tactics Award Entry
Entry Window for 2026 El Bronce submissions NOW CLOSED.
El Bronce (bronze) Tactics Awards recognize outstanding public relations tactics. Whether it was a media kit, annual report, newsletter, video program, public service announcement (PSA), speech, blog, smartphone application, website or use of social media, these are the instrumental working parts of any public relations program. El Bronce awards celebrate the best of the best in tactics through categories reflecting their growing scope, creativity and the importance of strategic public relations.
Entry Guidelines
PRSA members and nonmembers are eligible to submit as many entries as they wish in any category. Entrants must work primarily in the San Antonio market or in a nearby market if their market does not have a PRSA chapter. Work entered in this contest must have been substantially completed during the 2025 calendar year.
Each entry will have its own Entry form. The Entry Form explains to the judges the purpose, intent, audience and any restrictions imposed on the production of the item you are entering.
Each El Bronce Entry Form should include:
- A ONE PAGE MAXIMUM Situation Analysis for your program detailing each of the four judging criteria: planning/content, creativity/quality, technical excellence and assessment/results. PLEASE NOTE: any copy beyond one page within your Situation Analysis will not be considered. The Situation Analysis should address the following:
- Explain the need for this project. What goals and objectives did you intend to accomplish?
- What did your client/employer want to say? What was your message?
- Who was the audience you intended to reach?
- Describe your project or tactic.
- How did you measure your project’s effectiveness?
- Supporting materials: Samples, news clippings, photos, publications and copies of materials used in the planning and execution of the program can be submitted. Each entry can have up to two hyperlinks for supporting materials. ALL supporting materials must be submitted using a file sharing site LINK such as Dropbox or Google Drive so judges can review your materials. Make sure the link is assigned general access so anyone with the link can view the materials. *Pro tip: Combine like files together into PDFs. For example, media coverage for your tactic can be combined into one PDF file, social graphics into another, etc.
All materials must be submitted in English. Entries produced in a language other than English must be translated. A copy of the original, as well as the translated version, must be submitted.
El Bronce Categories
Refer to the El Bronce category list to determine the appropriate category (newsletter, special event, etc.) for your entry.
Judging Criteria
Here is the criteria and scoring sheet that the judges will use to score each entry.
Deadline
Entries Deadline: February 20th, 2026 11:59pm CST
Entry Fees
Not for Profit and Nonprofit Organizations: $60 for PRSA members / $90 for nonmembers
For Profit Organizations: $70 for PRSA members / $110 for nonmembers
Full-time PR Students: $20
Note: If you are a For Profit Organization/Agency submitting work done on behalf of a Nonprofit, the For Profit rate will apply.
You have two options for payment of your award entry: credit card or offline payment. If using credit card, please pay for your entries at the time of submission by following the link on the submission confirmation page. If you would like an offline payment option, you must email PRSA SA Treasurer Jason Meza, APR at [email protected] for alternate instructions. Payment MUST be received by the chapter for each award entry BEFORE the entries are sent for judging. ANY UNPAID ENTRIES WILL BE DISQUALIFIED.
Note: Payment portal can be accessed here. Please add your category and campaign name in the comments.
