Articles

PRSA SA Member Spotlight Carla Sierra

Name: Carla Sierra

Title: Public Relations Manager

Company: Trinity University 

How long have you been in your current position?

I have been a part of the Strategic Communications and Marketing Department at Trinity University for the last two years. I’m responsible for maintaining relationships with the media and sharing the University’s story with the public and key stakeholders in San Antonio, along with the regional and national press, while protecting the University’s brand and reputation. I’m also responsible for handling the University’s community relations program as a liaison with local community groups to help further Trinity’s role as an active community partner.

I moved from El Paso to San Antonio in 2014 and became the director of public relations for HCA Methodist Healthcare System, San Antonio’s largest private healthcare system. I’m proud to have worked for some of El Paso and San Antonio’s top employers. 

How long have you been a member of PRSA? 

I have been an active member of PRSA for over 20 years.  

Held any offices in PRSA/Chapter? (name if so)

I held the positions of president-elect and president while I was a member of the El Paso Chapter, while the chapter was still affiliated with PRSA. I have been on the PRSA-SA board since 2017 as the editor for the Byline Newsletter.

What does PRSA mean to you?

I believe PRSA legitimizes the practice and value of public relations, especially in a time when there is so much uncertainty about facts, the media, and ethics. PRSA’s dedication to the professional and ethical dissemination of communication has never been more crucial than it is today. 

I also believe that PRSA membership is an important component of every PR professional’s career by providing the guidance, professional development, networking, and educational resources needed to stay on top of our game. 

What is something that you would share with someone new going into PR?

Public relations is a great profession with many industries available to practice in. It is important to remember that no matter what company or industry you work in, your job as a PR professional is about sharing your organization’s story by always applying PRSA’s values of respect for the individuals you are responsible for while maintaining integrity, fairness, and expertise, which will enhance your career and our profession. 

Hobbies or something unique that you do that you might share:

I believe it’s so important to always do worthwhile work and make a difference. I have been active on several community boards and was a member of the Junior League of El Paso for many years. I love to travel and learn about new places, cultures, and traditions. Some of my hobbies include snow skiing, SCUBA diving, running, golfing, and concerts—my husband, Danny, and I have tied these into some really great trips!