UTSA Students Create Buzz for Asian Festival

Posted by PRSA_MelissaMY on 03/23/2015 10:10 am  

James Benavides, PRSSA Liaison to UTSA, extends compliments to the student chapter for their work at the 2015 Asian Festival. Benavides called on the student chapter to form the festival’s social media team the day of the event.

Participating PRSSA members included Michelle Jaramillo, Autumn Fitzpatrick, Zarah Hussain, Frida Alfaro, Adriana Medina and Kristina Guevara. On Facebook, the students posted 25 entries over the festival’s seven hours, which generated:
  • 8,896 impressions
  • 473 likes
  • 12 comments
  • 1,654 views of posted videos; and
  • plus multiple shares and replies to visitor comments.
The @TexanCultures (Twitter) account also saw considerable activity during the course of the festival. Congratulations to the students, who will add 2015 Asian Festival Social Media Team to their résumés.