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PRSA SA 2014 Survey Results

PRSA SA recently conducted its periodic survey where it asks members and nonmembers their opinions on programming and how the chapter can better serve them.

The survey was sent via email in December and received 48 respondents. Below are some of the highlights of the survey. To see the full results, go here.

• 34 percent said networking was most important to them
• 22 percent said mid-level professional development was important to them
• 20 percent said senior-level professional development was important to them
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When asked what programming topics would they like to learn about, here were some of the responses:

• 9 percent said redesigning your communication strategy
• 9 percent said measuring PR campaigns and demonstrating return on investment
• 9 percent latest and greatest PR tactics
   

If you didn't have a chance to participate in the survey, but would like to provide feedback, email PRSA SA President Renata Serafin at [email protected]