PRSA San Antonio supports research to further advance the profession of public relations and help communication professionals be successful.
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Research on Social Media
PRSA San Antonio chapter members and non-members are invited to participate in a Baylor University Research on Social Media. Participation is voluntary. This is an academic survey on the “Roles in Social Media: How the Practice of Public Relations is Evolving.” It should take about 15 minutes to complete and your responses are anonymous and confidential. Questions will be related to the job responsibilities associated with social media.
The results will be submitted to an academic conference and journals. As a thank you for our chapter's participation, we will receive an executive summary of the findings to share with our members. This is the first phase of the study, which will be followed by a national survey of PR practitioners. Survey link
If you have questions, contact the principal investigator, Marlene Neill, Ph.D., APR, via email [email protected] or by phone 254-710-6322.