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Learn Techniques & Skills to Get Prepared for the Worst Day
How do you communicate critical information before, during and after a crisis, when the media can’t reach you and you’re holding on by a thread without electricity or other modern conveniences?
Veteran “storm chaser” and crisis communications expert Gerard Braud, president/CEO, Braud Communications, shares the techniques he successfully pioneered to broadcast live to CNN and The Weather Channel when standing in hurricane flood waters with no electricity for days. Participants will walk away with the skills needed to be the communications professional of the future.
You will learn:
- The critical steps you must take on a clear sunny day to successfully communicate on your darkest day.
- How to unlock the full potential of communicating to your audiences, with or without the media.
- Holistic approaches to crisis communications that require the shiny and new, as well as the tried and true.
Presenter:
Gerard Braud, president/CEO, Braud Communications
An expert in media training and crisis communications, Braud has practiced his craft on five continents. He has spent 15 years as an award-winning journalist, with affiliate reports seen around the world on CNN, CBS, NBC and the BBC, and been quoted in more than 500 publications around the world.
“When I lost electricity, I shifted to my iPhone, Skype and G3, taking viewers to the heart of the story. Holding the iPad and iPhone at arm's length, I offered scenes better than correspondents for The Weather Channel and CNN.”
Wednesday August 13
12:00 to 1:30 p.m.
San Antonio Area Foundation
Pearl Brewery, 303 Pearl Parkway, Suite 114
Parking is plentiful and free
Fees:
- PRSA Members: complimentary
- PRSA Future Members: $20
RSVP:
Monday, August 11, 2014, 5:10 p.m.
Special Notes:
- Please feel free to bring your lunch or buy a “to go” lunch at one of the many restaurants at the Pearl.
- The webinar will start at 12:15 and there will be a short discussion following the webinar.
- Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
For more information:
Gretchen Roufs, PRSA vice president for programs, at [email protected] or 210-601-4572.
Other webinars:
Another webinar is scheduled for November 12. Each brownbag event includes a webinar presentation that is selected specifically for San Antonio PRSA. The webinars include time for discussion and networking.
