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Wrap Up of April PRSA Luncheon
Ryan Kelly, founder and CEO of Pear Analytics was the April luncheon speaker on search engine optimization (SEO). Some of the highlights:
- The #1 reason SEO is so important is to promote visibility and branding. The top three results in a web search normally get more than 60% of the clicks.
- Search plays a crucial role in the buying cycle. About 70% of the decision to use your company has already been made via search and social media by the time your sales staff gets involved.
- SEO will cost less over time compared to paid search activities.
- SEO doesn’t generate leads. It generates traffic whereby that traffic is nurtured from a suspect to a prospect, or a marketing qualified lead (MQL).
Pear Analytics, founded in 2008, helps businesses measure their marketing results using advanced analytics techniques, and help drive more traffic to websites. For information or ideas about future luncheon speakers, contact Gretchen Roufs, PRSA vice president for programs, at [email protected] o 210-601-4572.
