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Webinar: Online Newsrooms May 14, 2014
25 Amazing Online Newsrooms
A Step-By-Step Guide on How These Companies Are Doing It Right
Online newsrooms are much more than an archive for journalists; they have become social, mobile, interactive and integrated communications headquarters. Whether it’s saving time and money on communications efforts, helping to defray marketing costs, or offering a content-rich and highly search-engine-optimized news resource, companies are achieving significant ROI with their online newsrooms.
This webinar will walk you through 25 online newsrooms and give a point-by-point assessment of how these companies are doing it right, providing you with a wealth of actionable advice to help in the day-to-day management of your organization’s newsroom.
You will
- See how companies like Toyota, Coca-Cola, UPS, and Walgreens are using their online newsrooms.
- Learn the top 20 essential elements that every online newsroom should have.
- See the most important features and functions of an online newsroom for journalists, investors and analysts and news consumers.
- Understand why certain features are necessary and learn what not to do.
Presenter
The webinar presenter is Steve Momorella, owner and founder, TEKGROUP International. Steve has more than 18 years of direct Internet experience, ranging from programming to high-level design and consulting for numerous large corporations, including IBM, AOL and Ford Motor Company. Currently, he is responsible for the sales and marketing of TEKGROUP’s Online Newsroom Solution, which is used by well-known brands, including Toyota, Starbucks, Prudential, Walgreens, Lowes, Dunkin' Donuts, Ford, Sprint and many Fortune 500 companies.
When
Wednesday May 14
12:00 to 1:30 p.m.
Location
San Antonio Area Foundation
Pearl Brewery
303 Pearl Parkway, Suite 114
Parking is plentiful and free
Fees
- PRSA Members: complimentary
- PRSA Future Members: $20.00
RSVP
Monday, May 12, 2014, 5:10 p.m.
Special Notes
- Please feel free to bring your lunch or buy a “to go” lunch at one of the many restaurants at the Pearl.
- The webinar will start at 12:15 and there will be a short discussion following the webinar.
- The topic selection was based on the 2013 PRSA San Antonio Survey in which survey respondents were asked to indicate their preferences for topics for the quarterly webinars.
- Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
For more information
Gretchen Roufs, PRSA vice president for programs, at [email protected] or 210-601-4572.
Other webinars
Other webinars are scheduled for August 13 and November 12. Each brownbag event will include a webinar presentation that is selected specifically for San Antonio PRSA.The webinars include time for discussion and networking.
