Member Spotlight: Lorna Stafford

Posted by PRSA_MelissaMY on 03/26/2020 5:39 pm  

Name:  Lorna StaffordTitle: Communications DirectorCompany:  San Antonio Area FoundationHow long have you been in your current position? 2.5 yearsHow long have you been a member of PRSA? 2.5 yearsHeld any offices in PRSA/Chapter? (name if so) Secretary of PRSA San Antonio Chapter...

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Defining Ethics and Why They Matter

Posted by PRSA_MelissaMY on 03/19/2020 11:11 am  

By Melissa May, MA, APR We all know that PR pros should serve as the ethical conscience of the organizations they serve. So having a clear definition of ethics is foundational to our success.  Helio “Fred” Garcia, president of the crisis management firm Logos Consulting Group, has...

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