November 2016 Print

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San Antonio’s American Marketing Association (AMA), Public Relations Society of America (PRSA) and San Antonio Association of Hispanic Journalists (SAAHJ) present…


Mix, mingle, and network with San Antonio’s most rockin’ communicators!

DATE: Tuesday, December 13, 2016

TIME: 6:30 to 8:30 p.m.


Hard Rock Café (River Walk)

111 W. Crocket

San Antonio, TX 78205


Free to the first 100 members to RSVP using the secret code*!

Cash bar available.

Don't have the secret code? You can still party with us!

$15/person: advance online payment

$20/person: pay-at-the-door


RSVP by Friday, Dec. 9th at Noon 

*The RSVP code will be distributed to members via email.

Attendees are invited to “Light Up a Child’s Christmas” by bringing a nightlight to be donated to local children’s homes. Don’t have time to shop? Monetary donations will be accepted at the door. 

Message from the President

Dear Members and Friends of PRSA, 

It’s November! Best wishes and many blessings to each of you as you celebrate Thanksgiving with your loved ones.

Gift of Guidance

As part of our “giving thanks”, PRSA hosts the Gift of Guidance Luncheon every year in which we help local non-profit organizations by offering free public relations counseling to six local nonprofit organizations. This year, we worked with six wonderful organizations at our November 3 luncheon. My heart was full during that event because there is nothing better than watching a group of engaged, passionate PR pros working with equally engaged and passionate people from the non-profits. 

The non-profit organizations included:  House of Neighborly Service, Martinez Street Women’s Center, Paws for Prison, Pay it Forward - Clean & Sober Living, Rolling Inspiration, and Low Vision Resource Center

Special thanks and kudos to Joel Williams and Michelle Baker, APR, who planned and orchestrated this extra-special event. 

2016 Rockin’ Holiday Mixer on December 13

We’re excited about the upcoming holiday Mixer that we are hosting along with the American Marketing Association (AMA) and the San Antonio Association of Hispanic Journalists (SAAJH).

It will be held Tuesday, December 13, 2016, from 6:30 to 8:30 p.m. at the Hard Rock Café (River Walk), 111 W. Crockett Street. Register online at by noon, December 9. Come and mix and mingle with other communications pros and journalists, check out the holiday lights on the River Walk, and park for free in city-owned parking lots (Tuesday night free downtown parking).  We also invite you to help “light up a child’s Christmas” by bringing a nightlight to be donated to local children’s homes. 

Board of Directors 

Congratulations to our 2017 PRSA San Antonio Board of Directors who were elected at the November 3 meeting.  Their terms begin on January 1, and the new board will officially begin their 2017 roles at the first meeting of the new year on Thursday, January 12, at the first PRSA luncheon meeting of the year.

President – Melissa Monroe-Young, APR

President Elect – Joel Williams

Immediate Past President – Gretchen Roufs, APR

Treasurer – Stephanie Finleon/ Gretchen Roufs, APR

Secretary – Clarissa Rodriguez

Accreditation Chair – Michelle Baker, APR

VP of Communications/Event Registration Chair – Marie Thornsberry

Del Oro Chair – Maren Minchew

Del Oro Awards Contest Chair – Laura Short

Del Oro Banquet Chair – Cassandra Miranda*

Ethics/Advocacy/Diversity Chair – Renata Serafin, APR

Gift of Guidance Chair – Hernan Rozemberg*

Hospitality Chair – Faith Green

Job Bank Chair – Paige Ramsey-Palmer, APR

Marilyn Potts Endowment Chair – Robert Sheldon, APR, Fellow PRSA

Media Relations Chair – Demonte R. Alexander*

VP Membership – Maren Minchew

Mentorship Chair – Bob Howard

Newsletter Editor – Carla Sierra*

VP of Programs – Elaine Matthews*

PRSSA Liaison (UTSA) – James Benavides

Social Media Chair – Debi Lamb-Burrows

Special Outreach Chair – Steve Harmon, APR

Sponsorship Chair –

Webmaster - Tiffany Harris*

Assembly Delegate – Melissa Monroe-Young, APR

Assembly Delegate – Gretchen Roufs, APR

PRSSA Advisor UTSA (ex officio) – Ali Kanso El-Ghori, Ph. D

PRSSA Advisor OLLU (ex officio) – M. Eilene Wollslager, Ph.D., APR

*new board member

We’re still looking for a Sponsorship Chair if you’re interested!  Contact Melissa Monroe-Young, APR, our PRSA president-elect for 2017 at [email protected]. Also, if you have topics or ideas you would like to pass along to the PRSA board, please contact Melissa Monroe-Young or me (my contact information is listed below.)

January 12 Luncheon:  Social Media Influencers

The first meeting of 2017 will be held at La Quinta Medical Center at 11:30am on January 12. The topic will be: Adding Social Media Influencers to Your PR Plan.  The panel will include Colleen Pence of San Antonio Mom Blogs, who has a large following on many social media platforms. More information to come.

The 2017-2019 PRSA Plan

Our national organization’s strategic plan for 2017 to 2019 was just released by PRSA.  Did you know that PRSA is the world’s largest professional organization focused on developing

today’s communications professional?  Do check out the PRSA Strategic Plan at  You’ll find some interesting statistics and projections


I welcome all of your ideas, opinions, and comments, so please contact me at [email protected] or 210-601-4572 to share your thoughts with me

All the best,

Gretchen Roufs, APR

PRSA San Antonio 2016 President


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Community Service

Door Prizes

If you’d like to shine the spotlight on your organization or company, we’d love to include your door prize donations during our PRSA lunch meetings and mixers. Even if your company doesn’t have door prize-friendly offerings, we’re always happy to include your donation of a gift card from a restaurant or store. Contact Gretchen Roufs, APR, PRSA President, at [email protected] or Krystal Jones, sponsorship chair, at [email protected]


Sponsorships support PRSA and our scholarship endowment fund. We encourage you to invite your employer or your vendors to be a 2016 PRSA sponsor. Sponsorship levels range from $3,000 to $100. We added the $100 “Friends” category to encourage smaller businesses to participate. Contact Krystal Jones, sponsorship chair, for more information and/or for sponsorship forms, at [email protected]

Ready to volunteer? 

To make the most of your PRSA membership, please join in as a volunteer. While you’re lending your time and talent to the chapter and to the profession, you’ll also form relationships with other volunteers. Please go to to sign up, if you haven’t already done so. Questions? Contact Melissa Monroe-Young, PRSA San Antonio president-elect, at [email protected].

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