Meeting/Event Information

Alternative Facts and Their Ethical Implications


April 06, 2017
11:30 AM - 1:00 PM
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Holiday Inn Market Square
318 West César E. Chávez Boulevard
san antonio, TX 78204
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Alternative Facts and Their Ethical Implications
How Communication Professions Can Transform Expectations
of Spin into Trust & Respect

April 6, 2017
11:30 a.m. – 1 p.m.

New Location
Holiday Inn Market Square San Antonio
318 W Cesar E Chavez Blvd, San Antonio, TX
(210) 225-3211

Communication professionals sometimes find themselves in situations where they are asked to bend the truth, add spin to a story or create alternative focus in order to deflect bad news. They are also expected to gain public trust for the organizations they represent while not running afoul of the PRSA Code of Ethics.

In this workshop, we will explore the inherent conflicts and ethical boundaries that communication professions face daily and how to resolve them.

Ernest Broughton
, national ethics expert, will examine the social-psychological aspects of ethical pressures and blind spots in decision-making. Mr. Broughton is senior advisor to the Ethics & Compliance Initiative in Arlington, Va., and executive-in-residence at St. Mary’s University in San Antonio. He was also the executive director, ethics program coordinator, for USAA and a member of the executive committee of the board of directors for the Ethics and Compliance Association, the world's largest association of ethics and compliance professionals. In 2015, Mr. Broughton was named by the Ethisphere Institute to the “100 Most Influential in Business Ethics” list for having “a material impact in the world of business ethics and compliance.”

Vianna Davila, senior enterprise reporter at the San Antonio Express-News, will provide her insight on working with communication professionals and the similarities and differences of ethical principals binding journalists and public relations professionals. Ms. Davila’s work focuses on city government, growth and development and she also teaches journalism at Texas State University in San Marcos. She was named San Antonio Express-News Reporter of the Year in 2013 and has earned recognitions from the Texas Associated Press Managing Press Editors Awards as well as the Texas Historical Commission Award for Media Excellence.

Robert E. Sheldon, APR, Fellow PRSA, will share ethic stories from his 46 years of experience in journalism, communications, public relations management and media relations, corporate publicity, crisis communications and agency account management. He has been president and ethics chair of both the Minnesota PRSA Chapter and the San Antonio Chapter. Mr. Sheldon was inducted into the PRSA College of Fellows in 2014 for exemplary career achievements in the field of public relations. He is currently chair of the Marilyn Potts Scholarship Fund and runs his own consulting business, Sheldon Public Relations.



$35.00 Members
$30.00 Earlybird rate before March 24

$25.00 Retirees
$20.00 Earlybird rate before March 24

$20.00 Students
$15.00 Earlybird rate before March 24

$45.00 Guests
$40.00 Earlybird rate before March 24