Gift of Guidance

Every year, the Public Relations Society of America San Antonio (PRSA SA) Chapter offers free public relations counseling to local nonprofit organizations through our annual Gift of Guidance program.

As we approach the holiday season, the Gift of Guidance program allows public relations professionals to give back to the community by sharing a special gift that only they can give – their expertise. It’s PRSA’s way of supporting charities and other organizations that contribute so much to our community.

Why the Gift of Guidance?

Nonprofit organizations address many crucial needs in the San Antonio region. But many small organizations do not have the staff or resources to develop strong communications programs to focus their messaging, leverage social media, raise their public profile, and strengthen relationships with volunteers and other stakeholders.

Because communication with many audiences is vital to help nonprofits achieve their mission, PRSA San Antonio desires to help these organizations reach their goals and make a positive difference in our community. To accomplish that mission, PRSA SA developed an annual program that offers public relations professionals an opportunity to serve the community by directly assisting nonprofits with free communications counseling.

How it works

501(c) 3 organizations based in the San Antonio area can register to be part of Gift of Guidance and receive a half-day PR training session at no cost. The event will take place:

Saturday, November 16, 2019
Holiday Inn Market Square
318 W. Cesar Chaves Blvd., San Antonio, TX 78204
9:00 a.m. – 12:30 p.m.


Light refreshments and lunch will be provided. Parking is free.

PRSA members and other professionals attending the luncheon will provide an intensive public relations working session to nonprofits in attendance. Nonprofits may send up to two representatives. PR professionals will offer guidance on developing a basic public relations plan, help you implement some tactics, and provide ideas for fine-tuning media messages.


To take part in the 2019 Gift of Guidance program, a nonprofit must submit an online application. Applicants must meet the following criteria:

  • Be a San Antonio-area nonprofit organization with a designated 501(c) 3 nonprofit status. (Proof of non-profit status may be requested.)
  • Be a nonprofit organization that:
    • does not have a public relations professional on staff;
    • does not have access to support from public relations contractors; OR
    • does have a public relations employee on staff but needs additional assistance.

How to apply

Here is the link to the application. The deadline to apply is Friday, October 25, 2019 at 5:00 p.m. 

For additional information, contact Leslie Garza, Gift of Guidance Chair, at (210) 269-2297 or email [email protected].