About PRSA San Antonio
PRSA San Antonio is a professional association serving San Antonio and south Texas public relations practitioners.
The mission of the San Antonio Chapter of PRSA is to advance communication professionals by providing career development opportunities and fostering a collaborative community where individuals can strategically and ethically practice effective public relations.
PRSA San Antonio was created in 1955 as the Central Texas Chapter of PRSA. The name was changed to the San Antonio Chapter of PRSA in 1966. Today, the San Antonio Chapter of PRSA has more than 150 members, one-third of whom are accredited in public relations. Plus, we have a network of more than 1,500 PR and communications professionals.
In 2009, our chapter was recognized as one of the top five fastest-growing chapters in its size category in the nation.
The Public Relations Society of America (PRSA) is the world’s largest organization for public relations professionals. Its more than 32,000 members, organized into more than 100 chapters, represent business and industry, technology, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
Chartered in 1947, PRSA's primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels. PRSA is committed to ethical practices. The level of public trust PRSA members seek, as we serve the public good, means we have taken on a special obligation to operate ethically.
Our chapter comprises of professionals from various sectors, including corporate, agency, government and non-profit, from entry-level to seasoned practitioners. Ample networking opportunities exist year-round via monthly chapter-sponsored programs and events. As a member of the San Antonio chapter, you will enjoy the additional privileges of our online job bank and member directory, as well as discounts on chapter programs and invitations to member-only functions. Our chapter meets on the first Thursday of each month and schedules other professional development and networking events throughout the year.
View Upcoming Events
The monthly professional development programs tackle a wide variety of topics relevant to today's practitioner, including diversity, strategic communication, crisis communication and media relations, just to name a few. All programs are designed to help members develop and enhance the skills necessary to practice effective public relations.
We also offer quarterly webinar watch parties provided by PRSA national. We provide them free to our members and for a small fee for guests.
PRSA San Antonio supports the national PRSA universal accreditation program, a voluntary certification program that recognizes professionals who have demonstrated broad knowledge, experience and professional judgment in the field. Those who complete the exam successfully are awarded the designation “Accredited in Public Relations” (APR).
Del Oro Awards
The Del Oro Awards Program recognizes the best achievers and achievements in public relations for the greater San Antonio area. The Del Oro Awards Program honors the best PR practitioners in the community through the Del Oro individual awards. It honors the best practices awards through La Plata for campaigns and El Bronce for tactics.
The chapter has established a nonprofit endowment in the name of the late Marilyn Potts, APR. The Marilyn Potts Endowment Fund provides scholarships for students studying public relations at the University of Texas at San Antonio.
The San Antonio chapter sponsors the University of Texas at San Antonio Public Relations Student Society of America (PRSSA) chapter. We work with UTSA as well as other area colleges to enrich the educational experiences of those studying to enter the field.
Looking to get involved? In addition to joining, there are many ways to get involved! These include serving on the local board of directors, serving on a chapter committee or helping with specific events and activities.
Contact the President Elect to learn about volunteer opportunities.