Meeting/Event Information

Don’t Get Left Behind: Social Media Trends to Watch out for in 2017

February 02, 2017
11:30 AM to 1:00 PM
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La Quinta Inn & Suites - Medical Center
4431 Horizon Hill Blvd.
San Antonio, TX 78229
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Don’t Get Left Behind:
Social Media Trends to Watch out for in 2017

Thursday, Feb. 2
11:30 am to 1 pm
La Quinta Inn Medical Center

Join us for this engaging lunchoen on what social media tools you need to add to your PR plans this year. Social media is elvolving and you may be missing the mark if you are not up to date with the latest trends and tools.


- Desi Canela of Mauro Archer & Associates

- Sara Helmy, CEO of San Antonio-based Tribu, advertising and marketing firm.

- Jennifer Hatton, Digital Media Specialist and Strategist with Concept Evolution, LLC.

Sara S. Helmy is a professional marketer and high-spirited millennial. In 2011, and at the young age of 22, Sara founded Tribu, a Generation Y advertising tribe with some serious digital marketing capabilities and a mad love for stellar design. Today, Sara serves as the CEO of Tribu, manages a growing tribe of talented young professionals and develops digital strategies for some of the fastest growing brands in America.

To date, Tribu has received over 35 industry awards for its work from organizations such as the American Marketing Association and the American Advertising Federation. Tribu’s work has been featured in prestigious publications and media outlets such as Good Morning America, Yahoo!, Buzz Feed, The Economist and E! Entertainment News. Sara is also recognized as the 2015 Entrepreneurial Spirit Rising Star from National Association Woman Business Owners San Antonio and was present on the 2015 San Antonio Business Journal’s 40 under 40 list. In 2016 she was honored by her alma mater, Texas A&M University Corpus Christi, as the Young Distinguished Alumni. She has been profiled in San Antonio Women’s Magazine as a Role Model as well as quoted in featured publications such as Mashable, The Business Journal’s, and Business News Daily.

Jennifer Hatton is an effective and dedicated Digital Media Specialist and Strategist with more than a decade of experience and achievement. She understands the difficulties clients face in modern digital media, and has a proven track record of developing strategies to navigate what can seem like a complicated environment. Such insight allows her to evolve her clients’ existing digital presence for maximum impact across social platforms, website content, and off-line events driving digital traffic.

Additionally, she effectively leverages analytics to drive effective decisions for her clients. Jennifer researches influencers, helping select, connect with, and manage the digital influencer/client relationship. Time and again, she has carefully crafted new content, skillfully managed channels, and met crises with composure – all in the pursuit of helping her clients spark genuine relationships with their customers and other businesses. Her clients have included Morgan’s Wonderland, CHRISTUS Health System, U.S. Army MWR, ChildSafe and Texas MedClinic. Jennifer is an award-winning PR professional and a graduate of UTSA. 

Desi Canela of Mauro Archer & Associates is a communications strategist specializing in technical writing, policy writing, digital communications and press. She works to get various clients on message and into elected office.


$35.00 Member Ticket
$30.00 Earlybird rate before January 23

$25.00 Retirees
$20.00 Earlybird rate before January 23

$20.00 Students
$15.00 Earlybird rate before January 23

$45.00 Non-Member Guest
$40.00 Earlybird rate before January 23

$0.00 Marilyn Potts Scholarship Donation