El Bronce Tactics Category List

Refer to the list below to determine the appropriate category for your El Bronce (tactics) entry.


El Bronce Tactics Guidelines

Print

Note: Work submitted in asterisked categories must have been written entirely or substantively by the entrant.

Newsletters: Publications designed, written and published periodically to provide brief and timely information to target audiences while supporting an organization's overall objectives. Submit three consecutive issues (pdfs) along with your Entry Form

Magazines: Publications designed to provide in-depth information about an organization or topic on a regular basis. Magazines typically are differentiated from newsletters by the number of pages and length of articles. Submit three consecutive issues (pdfs) along with your Entry Form.  

Annual Reports: Publications that report on an organization’s annual performance. Submit one pdf copy of the publication along with your Entry Form.

Brochures: Pamphlets, booklets or other small publications designed to inform a target audience about an organization, product, service or issue. Submit one pdf copy of the publication along with Entry Form. 

Special Purpose Publications: Single-issue publications designed for a special purpose. Books and other publications not eligible for consideration in other categories should be entered here. Submit one pdf copy of the publication along with your Entry Form.  

Direct Mail/Direct Response: Communications that are designed to solicit a specific, immediate response by the target audience. This can be a single communication or a series. Quantifiable, specific actions by the target audience recipients resulting solely from the sponsor's communication should be detailed in the summary. Submit a pdf copy of the publication along with your Entry Form.   

News Releases*: Written announcement of a company, organization or individual’s new product, new service, new hire, event, accomplishment, etc. Submit a pdf of the news release along with your Entry Form. 

Media Kits: News releases, photographs and other background information compiled for an organization, product or issue. Submit one pdf copy of the media kit along with your Entry Form.

Speeches*: Submit PDF of speech along with your Entry Form. The Entry Form should include information on audience, purpose of speech and any documented results against the stated objectives.    

Feature Stories*: Feature articles that have been written by a practitioner, and submitted and published through his/her efforts. Submit pdf of feature article as well as your Entry Form including documentation of publication and placement; target audience, measurable objectives and any documented results.   

Editorials/Op-Ed Columns*: Opinion articles written as an editorial, guest column or letter to the editor. Submit pdf of article and your Entry Form including documentation of publication and outlining measurable objectives, audience, results and budget.

Advertorial: Paid advertising written as editorial matter to gain support for a product, issue, program or organization. Submit Entry Form and a pdf of editorial matter. The summary should include documentation of publication, target audience, measurable objectives and budget. 


Broadcast

Note: Broadcast category submissions created for use on the Web should be entered in the appropriate interactive category. 

Video Programs: Entries must have been paid for solely by the organization, rather than supporting corporate sponsors. The Entry Form should include the URL as well as usage statistics or other means of quantified measurement to support stated objectives. 

Video News Releases or Television PSAs: Pre-produced videos distributed to television stations to inform target audiences about an event, product, service or organization or as non-paid public service announcements. Entries may consist of edited or unedited video and sound bites. Single productions or a series addressing the same issue may be submitted. The Entry Form should include the URL as well as usage statistics or other means of quantified measurement.  

Audio Programs or Radio PSAs: Single productions or a series addressing the same issue may be submitted. The Entry Form should include URL as well as usage statistics or other means of quantified measurement.  

B-roll: Include video footage, with or without audio, distributed to television stations for use in stories about an event, product, service, issue or organization. The Entry Form should include the URL as well as statistics and other quantifiable measurements to support stated objectives. (Video footage edited/produced as a packaged news story/feature with audio should be submitted under Category C14 - Video News Releases or Television PSAs.) 

Press Conferences: One-time events held specifically to announce news to target media about a product, service, issue or organization. The Entry Form should include URL as well as address logistics, execution and quantifiable measures to demonstrate the press conference achieved its stated objectives. 


Interactive/Web-based

Websites: Site targeting an organization’s external audience or key stakeholders and use as part of a public relations program. Must have been substantially developed, written and/or designed by entrant. The Entry form should include a pdf of screen grabs or copies of key pages to support your entry. In addition, include the Web site URL. 

Intranets: Site targeting an organization’s internal staff or stakeholders and use as part of a public relations program. Must have been substantially developed, written and/or designed by entrant. The Entry Form should include a pdf of screen grabs or copies of key pages to support your entry. 

Webcasts: Media files distributed over the Internet using streaming media technology. May be live or recorded. Submit Entry Form with the URL for the webcast. 

Podcasts: Audio or video programs/shows produced solely as podcasts, downloadable for play on portable media players such as iPods, MP3 players, etc. The Entry Form should include the rationale for the podcasting strategy, statistics or other means of quantifiable measurement to support stated objectives, as well as a URL for the podcast.

Blogs: Web-based journals or blogs that communicated either a corporate, public service or industry position. The summary should include the rationale for blogging strategy, target audiences, and statistics or other means of quantifiable measurement to support stated objectives. Screen downloads of the blog being entered, as well as the actual site URL, must be submitted with the Entry Form. 

Smartphone Applications: Use of smartphone and/or tablet applications as part of a public relations program. Include copy and any images of key with your Entry Form. Additionally, include brief instructions on how to download the application. Applications may have been created by entrant or entrant’s outside vendor. 

Other Social Media: Use of social media including Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. (other than that listed in C18-C23) as part of a public relations program. Include pdf of screen grabs or copies of key pages with your Entry Form. Additionally, include the Web site URL for external sites. 

Other Interactive Communications: New, creative or unconventional use of technology in a public relations program that doesn’t qualify in the categories listed above. Submit Entry Form including Web address, measurable objectives, target audience, techniques, budget and results. Entrants should include pdf of screen captures of key Web pages in case connection with sites during judging fails. 


Campaign Support 

Research/ Evaluation: Research that provides a meaningful contribution or input to a public relations program, or an evaluation documenting the value or benefit of a public relations program or tactic. With the Entry Form, include a sample of the methodology and findings of any research and evaluations should detail how and why this method is unique and valuable.  

Creative Tactics: Unconventional, creative tactic or approach used as part of a public relations program. Documentation of how the tactic specifically contributed to the measurable results of the campaign should be outlined in the Entry Form. Include pdfs of supporting materials.

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