Community Service

PRSA San Antonio is a chapter that cares about community service. In addition to individual members who dedicate their time, talents and funds to benefit our community, the chapter has several ongoing initiatives.


Gift of Guidance

This award-winning annual service project was first developed by chapter leaders in the 1990s. Representatives of qualifying non-profit organizations are matched with PRSA members and spend the whole meeting in November developing a mini-PR plan. PR professionals spend one hour consulting with a non-profit organization representative about fine-tuning media messages, planning social events and developing basic public relations plans. This working lunch allows PRSA members to give back to the community by sharing a special gift that only they can give – their expertise.

It’s PRSA’s way of supporting charities and other organizations who contribute so much to our community. The non-profit representatives are also PRSA’s guests for lunch.

Non-profit organizations without dedicated public relations or marketing funds are invited to apply. To learn more, visit the Gift of Guidance event page.


The Marilyn Potts Endowment Fund

The PRSA San Antonio chapter has established an endowment fund to honor Marilyn Potts, APR, a dedicated public relations professional and long-time leader in PRSA chapters where she has lived. She was a tireless mentor to future PR professionals and a role model for future PR leaders.

The Marilyn Potts Memorial PRSA Endowment Fund will provide the first year of PRSA membership dues to one or more public relations or communications graduates to assist in the transition from the academic world into the professional arena. Recipients will serve in a leadership role during that first year.

During her year as president of the PRSA San Antonio Chapter, two of Marilyn’s passions were to cultivate involvement with the local PRSSA chapter and to encourage board members and seasoned PRSA professionals to mentor the next generation of leaders. The fund is housed at San Antonio Area Foundation.


Ellis Shapio Scholarship Fund at Trinity University

In 1970, the San Antonio PRSA chapter endowed the Ellis Shapio Scholarship Fund at Trinity University to be used to help students in journalism and other related fields.


Chapter Donates PR Books to Library

Since 2003, the San Antonio chapter of PRSA has been donated a set of 10 books to the San Antonio Public Library each year. These books are the recommended study texts for accreditation candidates, and they will be placed in the new business collection at the library. The idea was sparked when a chapter board member looked for public relations books and found none of the study materials at the library. An individual would have to pay about $600 to purchase the books. As part of its commitment to serve the community, the chapter plans to donate a new set each year.


Del Oro Community Service Awards

As part of the chapter’s annual Del Oro Awards Program, the chapter recognizes a public relations professional who as a volunteer has given exceptional time and talents to community service activities. Previous winners include: John Worthington, Palmira Arellano, Roland Ruiz, Christie Goodman, APR, and AdriAna García.


More than a Mug

Over the years, our PRSA chapter has been blessed with many terrific guest speakers. Some traveled great distances to be with us, some dropped what they were doing to respond in last-minute circumstances, and many donated their time to present to our chapter. A little while ago, we wrestled with how to best thank our guest speakers. We decided that the candy in a mug was not sufficient. Plus, speakers who were members of the media along with some from other organizations have policies against accepting gifts. So for some time now, in lieu of tangible gifts, our chapter has been making donations on behalf of our speakers to the charities of their choice. Below are just some of the charities that have received PRSA San Antonio donations recently:

  • The American Cancer Society
  • The American Red Cross
  • Arrival Ranch Rescue
  • Cary M. Maguire Center for Ethics, Southern Methodist University
  • The Children’s Shelter of San Antonio
  • The Humane Society/SPCA of Bexar County
  • The Monica Maekle and Bob Rivard Endowed Scholarship
  • NISD NEF/Partnerships
  • PRSA Foundation
  • Rape Crisis Center
  • Roy Maas’ Youth Alternatives, Inc. 
  • San Antonio Public Library

This is just one more example of our chapter’s history of supporting our community.