Irma Orozco, APR
By Randy Escamilla
Irma Orozco, APR, is a native of Cuero, Texas, 90 miles southeast of San Antonio. All along her goal has always been to keep current in all fields.
Like many public relations practitioners, Irma took journalism in high school and then studied broadcast journalism at the University of Texas at Austin. By the time she graduated in 1977, she had interned at KVUE-TV and had worked as a news segment producer at KLRN-TV, as editor of Para La Gente, a statewide bilingual newspaper, and then as a TV news reporter and segment producer at KTBC-TV in Austin. However, she always wanted to work in Spanish-language media, so she spent five years doing graduate work in Spanish literature at the University of Mexico in Mexico City.
When she came back to the U.S., she entered public relations with the hopes of using her Spanish- language skills. She landed a job at CPS Energy as magazine editor in 1985 and three years later became PR supervisor where she supervised writers, video producers, Web content editors, a translator and graphic designers for 15 years. Click on the title for more about Irma...