Articles

Social Media and Technology for Crisis Communications

The best time to get your strategy in order for a crisis is on a clear sunny day. Nineteen people attended the August 13 webinar on using social media in crisis communications. The presenter, Gerard Braud, a New Orleans-based expert in media training and crisis communications, shared best practice...

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August 7 luncheon:  Evolving Your Story Pitch for the Digital Age

PRSA welcomed the biggest crowd of the year to the August luncheon featuring James Aldridge, Digital Editor of the San Antonio Business Journal. Aldridge spoke on the evolving needs of reporters and editors in this digital-driven age of media. He talked about the role of the PR professional evolvi...

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